The campaign / July 2026
Miu Miu Fall/Winter 2026: Hailey Bieber and the art of contrast
Miu Miu has a talent for making a slightly unexpected combination feel like the obvious thing to wear. The challenge is knowing which part to borrow—and which part needs a European winter.
The Fall/Winter 2026 campaign features Hailey Bieber and Xiao Wen Ju, photographed by Zoe Ghertner. I would take its experiments with proportion into an island wardrobe, keeping the heavy layers for another postcode.
The names behind the pictures
Miu Miu names Hailey Bieber and Xiao Wen Ju in its Fall/Winter 2026 campaign, with photography by Zoe Ghertner, moving images by Renell Medrano and styling by Lotta Volkova. The official campaign film was published on 23 July 2026. source ↗ source ↗
The pictures set close-fitting pieces against much larger outer layers. That tension is the part I find useful: an outfit becomes interesting when its volumes have a relationship, rather than all demanding the same amount of attention. It is possible to enjoy a shearling coat aesthetically while refusing to introduce it to a Phuket afternoon.
Three things to notice
| Detail | My styling interpretation |
|---|---|
| Fitted and oversized volumes | Choose which half of the silhouette will have more room. |
| Vivant, Rendez-vous and Arcadie bags | Compare shapes against your own proportions before choosing a name. |
| The returning Bubble shoe | A playful accessory can change the mood of otherwise simple clothes. |
I would start with the silhouette before the accessories. Try a neat cotton top with relaxed shorts, or a roomier shirt with a simpler lower half. Then add one bag. If everything is interesting in exactly the same way, nothing gets a proper introduction.
A wardrobe translation, not a costume
For Phuket, I would put texture ahead of weight: a cotton knit, a crisp woven short, a soft bag. The contrast still exists, but you can walk to lunch without wondering whether the outfit has mistaken Thailand for northern Italy.
Before buying, I would photograph the outfit at a normal distance, sit down in it and check what happens when the bag is on the shoulder. A campaign gives us a perfectly managed instant. A good purchase needs to manage an entire day.
One unexpected detail is charming. Five may need a meeting.
Useful to know
Frequently asked questions
Who appears in the campaign?
The official campaign features Hailey Bieber and Xiao Wen Ju. source ↗
Does this confirm a Miu Miu boutique in Phuket?
No. Campaign coverage and local store availability are separate questions. Check the brand’s store locator and contact the relevant boutique.
Behind the story
Data and sources
Collection details and dates are linked to original sources. Styling opinions are mine. Product prices refer to the stated market; boutique presence does not confirm item availability.
- Miu Miu · Fall/Winter 2026 campaign ↗
Official cast, creative credits, bag names and Bubble shoe reference.
- Miu Miu · Official Fall/Winter 2026 campaign film ↗
Official brand video, published 23 July 2026.
Prepared on 8 September 2026. Prices, schedules and rules can change; check the original source before paying or travelling.
